Key Responsibilities

• Strategy Development:

  • Develop and implement a comprehensive social media strategy to align with the company’s brand, marketing, and sales goals.
  • Stay up-to-date with beauty industry trends, social media best practices, and competitor strategies.

• Content Creation:

  • Create, curate, and schedule engaging and visually appealing content (posts, reels, videos, and stories).
  • Collaborate with the design and photography teams for high-quality visuals that resonate with the audience.

• Community Management:

  • Monitor and respond to comments, messages, and reviews to foster a strong online community.
  • Engage with followers, influencers, and beauty enthusiasts to grow the brand organically.

• Campaign Management:

  • Plan and execute paid social media campaigns, including targeting, budgeting, and performance tracking.
  • Partner with influencers and beauty bloggers for collaborations and promotions.

• Analytics and Reporting:

  • Track and analyze social media performance using tools like Meta Business Suite, Google Analytics, or similar.
  • Provide regular reports on key metrics, campaign performance, and ROI.

• Cross-Functional Collaboration:

  • Work closely with the marketing, product, and sales teams to align social media efforts with promotions, launches, and events.
  • Coordinate with the e-commerce team to drive traffic and sales through social media platforms.